Senior Product Designer

Making complex products feel like they were built for the person using them, not the system behind them.

Open to new roles
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Legacy patchwork, untangled into a journey.

An administrator setup journey for a complex commercial bank. Five fragmented areas, hundreds of repeated steps, resolved into one coherent flow.

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Dashboard
User Setup | Coutts
Client List
←→
🔒 portal.coutts.com/admin/user-setup
The Coutts account-level permissions table with 3 accounts selected, showing a floating action bar at the bottom with Select All (15) and Bulk Edit controls
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Lift and shift. Consumer Duty said otherwise.

Native iOS and Android account opening. Balancing familiarity, Consumer Duty and speed to market.

+64% balance growth · 4× growth acceleration post-launch

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Coutts Private app showing a Fixed Notice Account product detail screen with banded interest rate tables for 35-day and 60-day notice periods

AI-implemented, designer-directed.

What building this site with Claude actually revealed about working with AI as a tool, not a replacement.

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This portfolio | Sofie Evans
About
Contact
←→
🔒 sofieevans.co.uk/this-portfolio
The portfolio homepage showing the Senior Product Designer heading and the first case study card: Legacy patchwork, untangled into a journey, with a Coutts admin UI screenshot on the right

Research rewrote the flow. Not just the screens.

The first fully digital joint loan application. Built around how people actually apply. Not how anyone imagined they would.

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NatWest Online
Joint Loan Application
My Documents
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🔒 natwest.com/loans/apply/joint
The NatWest joint loan application showing the Both your outgoings form, with fields for monthly rent, number of dependants, and shared costs

The brief was done. The problem wasn't.

Four savings products built by different teams at different times. Rather than flagging it, I turned it into a proposal: a cross-team workshop with a prioritised backlog as the output.

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Affinity Map
Savings Workshop | FigJam
Priority Matrix
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🔒 figma.com/board/savings-workshop
Importance/Difficulty matrix with approximately 20 workshop findings plotted as sticky notes across four quadrants, giving the savings team a visual basis for prioritising their roadmap by impact versus effort